PRODUCT / GAME: UNITY - STRUCKD
Game Creation on mobile.
Struckd Mobile is an app where you can both play and create games from your smartphone. Struckd was acquired by Unity in 2021 and I worked on both a redesign for game discovery, First time use onboarding, creation tools, game mechanics and a general UI refresh across the app.
I collaborated closely with product leadership, engineering and community management to form hypothesis and create new features that were grounded in the existing community of creators.
This work spanned across UI/UX work, coding new game mechanics in Unity, working with brand design, improving UI elements, typography and shaping the overall look & feel of the app.
ROLE AND LEARNINGS
My Role.
LEAD REDESIGN EFFORTS
UI/UX/ANIMATION
UNITY PROTOTYPING
Learnings.
WORKING IN 1 WEEK SPRINTS
WORKING WITH A STARTUP MINDSET
DESIGNING FOR A LIVE COMMNUITY
Outcomes.
PUBLIC RELEASE IN 2023
IMPROVED MAU
IMPROVED CONTENT ENGAGEMENT