SPOTIFY: PODCASTS
Expanding the content offering of Spotify.
I worked embedded in the Spotify team in 2014, focusing on integrating new content types into the ecosystem, such as audio and video based podcasts. My role was specifically focused on the content Library, so everything that relates to how you interact with content you have saved.
The work featured a close collaboration with PM, Engineering, Research and the Design System team GLUE in Stockholm.
The project had many elements and through cross discipline collaboration we set a direction for how to approach everything for how to change the front end of the client to how to restructure the backend to cater for these new content types.
The new content types and feature sets were released in 2015 which lead to a big bump in MAU for the company.
In addition to working on new content types I also worked together with research to innovate and ideate around gathered insights from users. This work looked at user behavior tied to different events, such as roadtrips, weddings, parties etc and how Spotify could play a role in creating a soundtrack to these moments.
ROLE AND LEARNINGS
My Role.
DESIGN LEAD FOR SPOTIFY LIBRARY
UI/UX
CROSS TEAM COLLABORATION
Learnings.
DRIVING DESIGN SOLO IN A TEAM OF 30 ENGINEERS
WORKING WITH DESIGN SYSTEMS TEAMS
Outcomes.
PUBLIC RELEASE IN 2015
GREATLY IMPROVED MAU